Why Hengfeng Tyres Are a Global Favourite: Meet the Brands Driving Its Success

In today’s competitive global tyre market, importers and distributors need reliable manufacturers with proven capacity, broad product lines, and long-term performance. That’s where Shandong Hengfeng Rubber & Plastic Co., Ltd. stands out.

With six factories, over 5,000 employees, and exports to more than 160 countries, Hengfeng is one of China’s most respected tyre manufacturers. Its wide portfolio of brands caters to every market segment—from ultra-budget PCR to premium-value TBR tyres.

Who Is Hengfeng?

Established in 1995 in Shandong Province, Hengfeng has grown into a global manufacturing powerhouse. The company is known for:

• Modern, automated production lines
• High-volume output across TBR, PCR, and OTR
• Global certifications (DOT, ECE, GCC, INMETRO, ISO/TS 16949, CCC)
• Strong OEM capabilities and custom branding

Whether you’re an importer in Africa, a wholesaler in Europe, or a private label distributor in the Middle East, Hengfeng’s structure allows for volume flexibility, stable pricing, and rapid container loading.

Hengfeng’s Export Capacity

Hengfeng Rubber & Plastic Co., Ltd. boasts significant production and export capabilities:

• Annual TBR Production: 4 million units
• Annual PCR Production: 14 million units
• Export Reach: Products shipped to over 130 countries worldwide

These figures underscore Hengfeng’s position as a major player in the global tyre manufacturing industry.

Meet the Hengfeng Brand Family

Each of Hengfeng’s brands targets a unique price-performance segment—allowing importers to choose based on market fit, terrain, and customer needs.

1. Roadwing Tyre

Roadwing is Hengfeng’s flagship Truck and Bus Radial (TBR) brand, known for its long-haul endurance, deep tread designs, and high retreadability. Its rugged construction makes it ideal for challenging road conditions across Africa, the Middle East, and Central Asia. Roadwing is frequently used by fleet operators looking for cost-per-kilometer efficiency and performance over extreme temperatures and rough terrain.

Best suited for: TBR fleets, long-distance hauliers, mixed-load operators

Positioning: Mid-range commercial brand | Popular in: Africa, GCC, CIS countries

2. Green Dragon Tyre

Green Dragon sits at the entry-level TBR price tier. It offers basic durability and solid load handling at an accessible price, making it popular in developing markets. Importers value it for fast-moving volumes and container-fill flexibility when price positioning is critical.

Best suited for: Last-mile transport, low-cost fleet programs, bulk tenders
Positioning: Budget TBR option | Popular in: Sub-Saharan Africa, Southeast Asia

3. Agate Tyre

Agate focuses on PCR and LTR applications and balances affordability with modern tread patterns and urban handling. It’s widely used in Eastern Europe and Central Asia, especially by dealers seeking a reliable, budget-conscious option for sedans, taxis, and small vans.

Best suited for: Budget PCR distributors, taxi fleets, regional wholesalers
Positioning: Entry-to-mid range PCR | Popular in: Eastern Europe, Middle East

4. Hifly Tyre

One of Hengfeng’s most internationally recognized brands, Hifly offers a broad range of ECE-certified PCR, SUV, and TBR tyres. It’s positioned as a mid-premium brand in Europe and GCC countries and is known for low rolling resistance, quiet ride, and stable wet/dry performance.

Best suited for: Multi-category importers, urban PCR dealers, OEM alternative buyers
Positioning: Mid-premium international brand | Popular in: Europe, GCC, Australia

5. Ovation Tyre

Ovation is Hengfeng’s most eco-focused and performance-refined brand, offering PCR and SUV tyres with high silica compounds and fuel-saving tread designs. With strong acceptance in Europe and the UK, it’s a favorite among distributors targeting low-emission vehicles, ride-sharing fleets, and long-distance highway users.

Best suited for: EU-certified importers, hybrid/electric car fleets, fuel-efficiency programs
Positioning: Eco-performance PCR brand | Popular in: Western Europe, UK, GCC

6. Torque Tyre

Torque targets the value-driven commercial segment, offering fuel-efficient tread patterns in both TBR and PCR. It is growing fast in Latin America and Eastern Europe, where durability and cost-effectiveness go hand-in-hand.

Best suited for: Mid-tier resellers, intercity transporters, commercial fleets
Positioning: Practical mid-range brand | Popular in: LATAM, Eastern Europe, Africa

7. Onyx Tyre

Onyx is Hengfeng’s premium-value brand, best known for its high load capacity, impressive mileage, and performance-backed reputation. Many importers choose Onyx for repeat business in demanding regions like Africa and the Middle East. It’s also used in private-label programs due to its reliability and carcass strength.

Best suited for: Fleet resale, TBR volume importers, branded container programs
Positioning: Premium-value brand for repeat commercial business | Popular in: Africa, GCC, Southern Europe

8. Wosen Tyre

Wosen is a budget-tier PCR tyre tailored to high-demand, price-sensitive markets. Its simple but effective tread designs make it ideal for rural transport and emerging markets where affordability outweighs branding.

Best suited for: Rural road distributors, budget tender supply, value-focused PCR resellers
Positioning: Entry-level PCR brand | Popular in: Africa, Central Asia

9. Galant Tyre

Galant offers sporty tread patterns and responsive handling at a budget price point. It appeals to importers and retailers targeting younger drivers or urban car owners looking for style, comfort, and affordability in one tyre.

Best suited for: Urban resellers, retail car chains, entry-level sport PCR offerings
Positioning: Sporty entry-mid segment PCR | Popular in: Europe, Latin America

10. Mirage Tyre

Mirage bridges OE-level comfort and road grip with a mid-tier price point, making it popular across Europe, the Middle East, and North Africa. Its PCR and SUV tyres are designed for balanced performance, smooth handling, and quiet driving.

Best suited for: Passenger car importers, GCC distributors, retail chains
Positioning: Mid-range urban and SUV comfort brand | Popular in: North Africa, EU, Middle East

11. Sunfull Tyre

Sunfull specializes in SUV, crossover, and light truck tyres, offering strong off-road capability and urban comfort. With aggressive tread designs and sidewall strength, it’s popular in markets with mixed terrain and seasonal variation.

Best suited for: SUV/CUV distributors, off-road tyre dealers, 4×4 accessory resellers
Positioning: Rugged SUV/off-road crossover brand | Popular in: Southeast Asia, South Africa, Balkans

13. Deruibo Tyre

Deruibo is a growing economy-tier PCR, LTR, and light TBR brand exported to over 80 countries. It serves importers looking for volume flexibility, multi-segment coverage, and low entry pricing, especially in Africa and Eastern Europe.

Best suited for: High-volume container buyers, retail chain stock, budget PCR importers
Positioning: Economy-tier all-rounder | Popular in: Eastern Europe, North Africa, South Asia

Why Importers Trust Hengfeng

• Massive monthly output capacity = consistent supply
• Private label services = flexible branding
• Certifications across continents = easy customs clearance
• In-house testing and R&D = product consistency
• Container loading within 7–14 days = low holding cost

From price-driven markets to performance-focused buyers, Hengfeng gives tyre importers a brand family they can build a business around.

Key Insights for Tyre Importers

• Hengfeng’s brand tiering allows for multi-channel distribution under one manufacturer.
• Onyx, Hifly, and Ovation perform well in EU and GCC markets thanks to E-mark and GCC certifications.
• Roadwing and Green Dragon dominate African TBR sales due to pricing and durability.
• OEM-level consistency and marketing support make Hengfeng ideal for private label programs.
• Importers benefit from strong production planning and competitive MOQs for regional distribution.

Trojan’s Edge: 20-Year Hengfeng Partnership

At Trojan | The Global Tyre Co., we don’t just list Hengfeng brands — we’ve been sourcing directly from Hengfeng for over two decades.

That kind of longevity means:

• Priority production access across their best-selling brands like Roadwing, Hifly, Ovation, and Onyx
• Container-level consistency with fast load cycles, minimized stock gaps, and reliable QC
• Exclusive sourcing terms on select SKUs and high-demand segments (TBR & PCR)
• Access to legacy data, fleet feedback, and sidewall performance history across multiple markets

Whether you’re building a retail chain in Africa, supplying TBR to GCC fleets, or looking to launch your own private label range — Trojan gives you the advantage of long-standing factory trust combined with global distribution reach.

If you’re serious about building a sustainable, profitable tyre business — the brands you carry, and the factory relationships behind them, matter. That’s why global partners choose Trojan.

Ready to Partner with Us?

Whether you’re looking to add Hengfeng brands like Roadwing, Onyx, Hifly, or Ovation to your product lineup — or want a guided entry into global sourcing — Trojan makes it easy.

We support tyre businesses with:

• Brand Matching: We help you select the right Hengfeng brand for your market, price point, and customer base.
• Load Planning & MOQ Support: From mixed containers to full-load programs, we optimize your shipments for speed and cost.
• Private Label Solutions: Get access to dual-language sidewall design, custom molds, and regional branding programs.
• After-Sales Support: Technical data, marketing resources, warranty insights — we’ve got you covered long after the tyres land.

Backed by 20+ years of factory-direct experience with Hengfeng, Trojan offers global reliability with local understanding.

Let’s build a tyre business that lasts.

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