TBR tire factories marketing policy in early July:
In July, most truck and bus tire factories took a wait-and-see attitude, and the price policy generally remained stable. Only a small number of factories adjusted their promotion policies appropriately according to the sales situation. Details are as follows;
Price increase/tightening promotion: Bridgestone cancels the original 1.3%-1.6% discount support, and cancels the amount promotion of 295/80R22.5 series products. Hankook cancels the purchase and gift support of 3 designated products. Linglong cancels additional rewards for 20-inch series products based on 120% achievement of monthly target, and the assessment of the tourism policy in the second quarter is over.
Price reduction/increased promotion: Zhongce reduces the designated pattern of “Gold” series 12R22.5 by 4%, and additional rewards can be added if a certain amount is met; the price of 11R22.5 series are reduced in some areas. Jiangsu GS has a discount of 30 yuan per piece for 12R22.5 in two patterns. Double Coin has added sales support for 1200R20 and mine series products, and reduced prices for some popular 12R22.5 products, and slightly tightens the promotional efforts and increase the purchase quantity requirements for the gold standard series of 16-inch products. Stable: CST, Maxxis, Giti, Sailun, Jinyu, Chengshan, Huasheng, and Guizhou Tire etc maintained stable sales promotion efforts for agents this month.
Guizhou Tire releases semi-annual performance report:
On July 15, Guizhou Tire released its performance report for the first half of 2023, showing that the net profit attributable to shareholders of listed companies was 302 million to 365 million yuan. Compared with the 160 million yuan in the same period of last year, this data has an increase of 88.58%-127.91%. The net profit after deducting non-recurring gains and losses was 298 million to 361 million yuan, an increase of 88.37% to 128.19% compared with 158 million yuan in the same period of the previous year.
Aeolus Tire releases Semi-annual Performance Report:
Preliminary calculations show that Aeolus Tire’s net profit attributable to shareholders of listed companies is 150 million to 180 million yuan, an increase of 139 million to 169 million yuan compared with the same period of the previous year, an increase of 1278.74% to 1554.49% year-on-year.
The net profit after deducting non-recurring gains and losses was 146 million to 176 million yuan, successfully turning losses into profits. In the same period last year, Aeolus Tire’s net profit attributable to shareholders of listed companies was 11 million yuan. After deducting the net profit of non-recurring gains and losses, the loss was 12 million yuan.
