The latest report from Brand Finance shows the robust growth of Chinese tyre brands within a landscape traditionally dominated by Western competitors. While Michelin, Bridgestone, and Continental hold the top three positions as the world’s most valuable and strongest tyre brands, a significant trend emerges from China.
The Chinese tyre industry’s success in 2023 is highlighted by a combination of strong overseas demand, expansion of international operations, and favorable domestic conditions. The increase in exports to South America, which jumped by 33%, shows the global appeal and competitive edge of Chinese tyre manufacturers.
As Chinese tyre brands continue their rapid growth, they are ready to reshape the global market, challenging the long-standing dominance of established Western brands and signaling a shift towards a more diverse and dynamic industry landscape.
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